WordPress · Website build, Visual identity

Ex ante intelligence

Client: Ex ante intelligence
Stack: WordPress
Website: Visit the site

Context

Ex Ante is a business intelligence firm specialising in due diligence, strategic monitoring, business intelligence gathering and fraud prevention.

Founded more than 15 years ago by Nicolas Boutinot, the firm helps companies collect, analyse and protect strategic information.

The project was to create the firm's very first website, to clearly present its business, its added value and its services, while keeping a serious, institutional positioning.

The website had to meet several specific goals:

offer a website that is simple, airy and readable
clearly present the firm's expertise and services
let the client publish content independently
ensure strong SEO positioning from launch

A key challenge was the News page, which the client wanted to update himself while also displaying posts from his LinkedIn account.

The build

The website was designed and developed on WordPresswithElementor, with particular attention to readability, information hierarchy and visual restraint.

The project was carried out in close collaboration with an SEO expert, to integrate search recommendations while respecting the client's expectations for content and presentation.

Technical details

Complete WordPress website build
Clean, structured design suited to a consulting firm
Set-up of service page templates, reusable for future pages
A News page the client can manage
LinkedIn posts embedded on the site
SEO recommendations applied (structure, content, tags)
Design of the firm's logo, as the client did not have one

Outcome

Ex Ante now has a clear, professional website consistent with its positioning.
The site makes it possible to:

present the firm's business and expertise
highlight its services and methodology
publish content completely independently
rely on a solid foundation for organic search

The website is now a reliable asset for the firm's communication and visibility.