WordPress · Redesign

Lead Activ

  • LeadActiv – page d'accueil, agence de prospection digitale
  • LeadActiv – section « Notre méthode »
  • LeadActiv – page d'accueil du site
  • LeadActiv – section « Travailler avec nous »
  • LeadActiv – section agence
Client
Lead Activ
Stack
WordPress
Website
Visit the site

Context

LeadActiv is a team of digital prospecting experts based in Annecy. Their mission is to help companies book qualified meetings with decision-makers.

The project was a complete redesign of their existing WordPress website. The goal was to modernise the interface, strengthen the brand's credibility and structure a multi-page site able to evolve over time, especially its editorial content and client case studies.

The website had to address several key challenges:

  • project a more current, more professional image

  • structure a WordPress site made up of many pages

  • simplify site administration for the in-house team

  • allow regular content additions and updates (blog, case studies, pages)

A central point of the project was the quality of the WordPress back office, so the client could manage the site easily without relying on a developer day to day.

The build

Development was carried out on WordPress, with a fully custom theme.
The mockups were provided by the agency mprez and integrated with great precision.

I designed an architecture based on Advanced Custom Fields (ACF) to structure the content and optimise the editing experience.

Technical details

  • Custom WordPress theme development

  • Pixel-accurate integration of the mockups provided by mprez

  • Creation of more than 10 custom pages built in PHP

  • ACF fields for:

    • the site's pages

    • client case studies

    • the blog

  • A simplified WordPress back office for intuitive handling

  • Front-end animations built in JavaScript

Outcome

The final result is a complete, scalable WordPress website, modern on the front end and clear in the back office.

The LeadActiv team can now:

  • publish new content easily

  • manage case studies and blog posts completely independently

  • evolve the site without a technical overhaul

Several months after launch, the client came back to me for an update to the site, adding a newsletter link to the footer, which confirmed how robust and maintainable the solution is.

Gallery

LeadActiv – page d'accueil du site LeadActiv – aperçu du site LeadActiv – page « Qui sommes-nous » LeadActiv – page exemple de prospection