Webflow · Redesign

Toiture & Fils

Client: Toiture & Fils
Stack: Webflow
Website: Visit the site

Context

Toiture & Fils is a company specialising in roofing work.

The team first contacted me at the request of their SEO provider, to rework the site structure and page outlines in order to improve readability and local search rankings.

The project quickly grew: as we talked, the client wanted to go further and entrusted me with the complete redesign of every page of the site.

The website had to meet several specific needs:

improve the SEO structure of the existing site
make the content clearer for visitors
create consistent, duplicable city pages
make content easy to manage for the client

A key challenge was making it possible to create optimised local pageswithout rebuilding each page by hand.

The build

The website was developed on Webflow.
I designed an architecture based on the Webflow CMSto create city page templates that are easy to replicate.

The existing pages were fully rewritten and reorganised, following the SEO recommendations provided by the search team.

Technical details

Redesign of every page of the site (except the home page)
Creation of city page templates built with the Webflow CMS
A dedicated FAQ CMS, reusable across several pages
Clear content structure for local SEO
A site designed to be easy for the client to manage

Outcome

The website now has a clear, consistent structure suited to local search.
The client can:

create new city pages quickly
manage content and FAQs completely independently
evolve the site with no technical dependency

Following this project, the client came back to me to roll out similar websites in other regions, including:

Île-de-France
Lyon
Metz

This confirmed the strength of the model and its ability to scale.